Alexandra Rashed
Alexandra Rashed is Vice President of People and Culture. She brings over 30 years of experience in the technology industry, with a background spanning marketing, people, culture, and business transformation. As a senior executive, she helps organisations turn strategy into action. She has led transformation programs across people and business functions, strengthening operating models and improving how teams collaborate, communicate, and perform. A key part of her work is designing and implementing effective people tools and processes, including performance management, employee engagement, organisational design, and scalable HR systems that support business growth.
Articles by Alexandra Rashed
Best Performance Management Software
Annual reviews have a way of arriving like a storm nobody prepared for. Managers scramble to recall months of work from memory, employees brace for feedback that feels disconnected from their daily reality, and HR teams spend weeks stitching together spreadsheets that were outdated before the ink dried.
By Alexandra Rashed